Travel and hospitality are at a near stand still. Restaurants are drive through/delivery only if they are open. Bank branches, malls, shopping centers are all closed. News shows are all going to split screens. The fitness industry is no different. A lot of clubs nationwide have closed their doors for the time being. Planet fitness has come up with digital classes that they offer their members.
There are some businesses that have been ahead of the curve on this. Companies that should be doing well and see their busiensses grow, with proper precautionary steps of course, are:
- Amazon, where you can buy what you need and have it delived in a few days.
- Door Dash, where they deliver take-out to your door.
- Dominoes/Papa Johns, where their busienss models are delivery, not eat in.
- GoToMeeting/Zoom/Skype/Hangouts, have been doing video conferencing for a while
These are just a small sample. Thanks to the advancements in technology by Microsoft and Apple, a lot of industries are able to go digital. Fitness is one, and I fell in love with the concept when I first saw it. I'm talking about Online, Virtual, training. The reasons I fell in love with this model:
- Workout when your schedule permits. You do not have to meet with a trainer at a certain time because the gym is only open certain hours and the trainer has a full schedule. If you trave loften, your trainer is there with you in your phone. They can accomodate your travel schedule.
- Workout where you want. Some people like being around others and the cameraderie of group fitness classes. Some people just like to do their own thing and get in and out as fast as they can. Some people are intimidated by the whole gym atmosphere. Online trainig serves all these groups. Some trainers offer group trainig classes. I haven't learned how to do that yet. Those that like to do their own thing can open the app on their phone and they have their workouts. Those that don't like the gym atmosphere can do their workuts at home, or the park, or wherever they want.
- Financial responsibility. In person training is expensive. I don't think anyone will argue with that. The cheapest I've seen is $35 per hour. Three sessions per week for four weeks is $420 per month. That's only for training. Add gym memberships, supplements and you can be paying at least $500-$600 per month. Online training is more financially responsible for both the client and the trainer. The client can pay a lower, single price for the month, regardless of number of sessions. The trainer can manage more clients, therefore increasing their income at the same time. A win-win relationship.
Anyways, regrdless of whether you have a while collar job and are able to work remotely from home or you have a blue collar job and have to go to work...remeber to follow the guidleines from the CDC.gov:
- Social distance yourself at least 6 ft.
- Wash your hands often.
- Don't touch your eyes, mouth, face.
- Wipe surfaces down with a cleaning agent
- Minimize travel and gatherings of more than 10 people in tight spaces, 50 in broader areas.
Be safe and we will all get through this. We have before and we will again.
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